How to Boost a Law Firm Blog
If you have a law firm, then most likely you have a website; and one great way of ensuring that you educate readers and draw traffic to your site is through having a law blog. Blogs form an essential part of digital marketing; however, the fact that a blog has been created doesn’t necessarily mean that it will help boost traffic. If this is the case with your site, then it is time to make a few changes.
Here are some ways in which you can boost traffic to a law firm blog.
A Law Firm Blog is a Continuous Deal
Writing a blog, especially a law firm takes more than just writing a single article as this will not draw in a lot or any clients. Building up a readership takes a lot of time, especially because people hold much importance to visiting a law firm. Not many people find the need to hire a lawyer but when they do it is probably not just for fun.
Additionally, writing a one or two blogs does not prove your expertise. It takes much time to build up your credibility and authoritativeness, hence the reason why the approach to a law firm blog writing needs to be authoritative as well.
Write for the Audience, not the Law Firm
When it comes to writing a blog for a law firm, make sure that you do some research. Find out what prospective clients do, their interests and what questions they commonly ask and then write from their perspective and not from the law firms. The idea here is ensuring that you share with the target audience information that is of use and interesting to them. If you don’t give them what they want, they will read the blog once or twice and then leave not to return.
Post to Social Media Channels
If a law firm is not using social media as a strategy of promoting their blog, then they are losing out on a lot of opportunities to market their services. Just adding a few social media buttons can by large help in improving the blog and the firm. You can also include a catchy title, a great photo, as well as content to attract more readers.
Include a Subscription Option
When someone visits your blog, you cannot be sure whether they will ever come back. You can collect email addresses to keep your visitors in the loop whenever you put something fresh. As such, ask your visitors to subscribe to your blog.
Try Search Engine Optimization
Your readers, along with the search engines, should be able to see your blog. This means that you should use the right keywords, use internal and external links, and write high content. The more blog posts you can write, the more likely that the search engine will locate them and help you in promoting it.