Why You Need to Register Your Trademark
If you want to secure your business identity, have commercial advantage and market position, then you need to register your trademark. And these benefits can be affordably and quickly gained through this means. If you want to secure your intellectual property rights, you need to know the importance of having a trademark. You can enjoy exclusive rights as the owner of a business with a registered trademark. With a registered trademark, you will get all these benefits below.
You have exclusivity if you register your trademark, and this is the main benefit of doing so. You can protect your brand rights in a name or logo if you have a registered trademark. Your trademark registration will tell everyone that you are the official owner of the brand so others cannot use a matching or similar mark of the same goods and services. If someone misrepresents or breaks your intellectual property rights then you have all the protection you can get since this trademark is protected.
Anyone who violates your trademark rights can be sued in court. If you register your trademark, then you have rights that nobody can violate. You can seek legal action in a federal court if a third party uses your trademark without consent.
Now that your brand is secured by trademark registration, you can then build the reputation of your business in the marketplace with a reliable legal foundation. If your trademark is registered in other countries, whatever country it is registered in will help you create brand awareness in that place. With the increase in the life of your business through trademark registration, there will also be an increase in the trust of your customers.
Nationwide and international priority is one important advantage of trademark registration. With this priority you can have extensive protection of your trademark and you will have its exclusive international ownership. If you file a trademark application, a priority date for the future security of your trademark is protected. Except for companies that have filed a trademark before you, the priority date is the date of the first use of the trademark in trade that provides you with nationwide and international priority.
Using the “R” symbol will now be possible for your company if you have registered your trademark. Registration and protection is afforded to brands with the R symbol. Inappropriate use of the R symbol can subject anyone to legal action since only properly registered trademarks can use that symbol.
If you register your trademark, you have a level of control over your domain names and you can effectively regulate similar URL registrations. Your chances of abstaining from using a similar www domain name also improves. Trademark registration is still important even if you already have a domain name and a business name.