Are you looking to create a new spa logo? Regardless of whether you want to re-brand or you are planning for a grand re-opening, you need to design a logo that plays a crucial role in a small space. But do not forget that your logo needs to set the tone of your business and also assist you in attracting the right clientele. Continue reading to learn about the tips you must take into account when creating the right spa logo regardless of the type of business you are in currently.
On the first note, you need to ensure that your branding is consistent. With the various types of spa experiences, your logo must give details to customers about the kind of services you offer. Do you offer in-and-out spa, or do you provide a luxurious, high-end feel? Even with the type of services you give, your logo must work to communicate the general feeling of your spa. Since your logo is your ideal branding strategy, it is important that your logo remains consistent with how you have presented yourself on the website and social media platforms. Remember to also set yourself apart from competitors. Generally, the spa logos are usually very clean, minimal and exceptional.
Here are some of the tips to consider when selecting the ideal logo that is unique. When selecting the perfect spa logo, it is imperative to choose a logo that matches the general experience of clients. Mind you, color plays a very important role when designing a logo. Besides, color brings about feelings. In a spa environment, the most important thing is the emotion. After all, customers usually visit spas to make them feel relaxed and rejuvenated so your logo must call to mind an oasis and escape.
With the different meanings for various shades of color, you need to choose the perfect combination of colors so that they can help you to do that. Be sure to use color blue and green because once you use other bright colors such as orange and red, you may not get the soothing feel you are looking for in spite of them luring customers.
Let us look at some of the specific colors to use in a spa logo. First, although primary colors are the best colors to use and they usually get people to be perked up and active, they are not highly advisable. As a result, ensure that you use more delicate tones of these color to create the same energy in your spa. For example, you can use the color pink to attract women and cosmetic clients since pink is soft and feminine.Similarly, you can implement light blue, yellow and green colors to bring out positive emotions and calm vibes.
More so, you can use some cautionary colors such as softer shades of yellow. This is because it plays many roles such as stimulating a sense of healing, increasing customers’ focus and attention and it also promotes happiness and relaxation. Keep off neons.
Lastly, use the lighter shades of blue and green for the most relaxing and refreshing feeling. Blue color indicates the clear skies and calm waters. To prevent boredom and dullness, be sure to play around with the many hues of these colors to find the most vibrant one.