Many HR department and recruiters feel that the talent pool is gradually shrinking. There appears to be a big number of employees who have the skills and tool as well in making smooth transition to new company. But this doesn’t mean that a recruitment company can’t do anything about it. The truth is, there are lots of ways that could be done in connecting and recruiting new and fresh talents by using content promotion strategy. To learn more about this, better keep on reading.
Number 1. Good promotion strategy works when the content is seen and exposed – in the website of recruitment business, it is very important that the resource page is in the section of the site that is easily seen. Instead, it has to be seen across the site in order to give prospective talents a means to access vital info a lot easier.
Needless to say, the more info is provided to these talented employees, things will be easier for them to get the info they need and be aware that their skills are the perfect fit for the company.
Number 2. Use social media to find new talents – if ever the recruitment company is not taking the full benefit of social media in finding potential employees, then they are literally ignoring a big pool of talent. After all, creating an account in any social media sites is literally free of charge. As a matter of fact, even when paid advertisements are used in this platform, it is feasible to target exact candidates to which the company is looking for. This is basically easy to do and also, cost effective.
If you wish to spread your message without paying anything in ads, then it should be in your best interest to add a share button to blogs as well as websites. Aside from that, it will be crucial to learn how to use LinkedIn to locate other talents for recruitment company.
Number 3. Newsletters to share information – as a matter of fact, newsletters aren’t just simple but also, it works beautifully. Not just the fact that it works wonderfully in capturing the email addresses and names of great talents but also, this is a chance to share valuable info.
Successful recruitment company have to use promotion strategy within the content of newsletters. Not only the fact that newsletter provides info, engage and entertain readers, it should be able to prompt them to send resumes as well.
Number 4. RSS feed – when posting openings, the use of RSS feeds by any recruitment company yield to positive effects. There’s no need for companies to post the vacancies in their job rather, it is pulled directly from the updated feed coming from their page.