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APRIL 1977
the box upside down and around 180 degrees, thus bringing the bran flakes load to the top. The box will still look right side up.
Now show the bowl of flakes, cover it with a silk. Whisk the silk away along with the fake. Crumple the silk and put it in your pocket or table along with the fake. Pick up the bowl, showing it to be filled with raisins. Finally open the cereal box and pour out the bran flakes.
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PATTER: You could tell a story about how Kellogg's ran into all kinds of problems when first making Raisin Bran. Something went wrong with the production process and all of the boxes came out filled only with raisins. Then after a series of changes, after many consumers wrote in and complained, they changed production procedures only to have all of the boxes come out filled only with bran flakes.
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